• Snapchat’s big redesign bashed in 83% of user reviews

    Posted by admin in Local Naija News on 19th January 2018

    Confusingly jamming Stories in between private messages has sparked backlash amongst the first users of Snapchat’s sweeping redesign. In the few countries including the U.K., Australia, and Canada where the redesign is widely available, 83 percent of App Store reviews (1,941) for the update are negative with one or two stars, according to data provided to TechCrunch by mobile analytics firm Sensor Tower. Just 17 percent, or 391 of the reviews, give it three to five stars.

    The most referenced keywords in the negative reviews include “new update”, “Stories”, and “please fix”. Meanwhile, Snapchat’s Support Twitter account has been busy replying to people who hate the update and are asking to uninstall it, noting “It’s not possible to revert to a previous version of Snapchat”, and trying to explain where Stories are to confused users.

    Hopes were that the redesign could boost Snapchat’s soggy revenue, which fell short of Wall Street earnings expectations in Q3 and led to a loss of $443 million. The redesign mixes Stories, where Snapchat shows ads but which have seen stagnation in sharing rates amidst competition from Instagram Stories, into the more popular messaging inbox, where Snapchat’s ephemeral messaging is more differentiated and entrenched.

    Screenshots of Snapchats redesign

    Scattering Stories In The Inbox

    A recent leak of Snapchat’s user stats published by The Daily Beast’s Taylor Lorenz shows that from late-April to mid-September, Snapchat saw zero growth in the number of users posting Stories. That’s compared to the roughly 7 percent growth in the app’s total user base, which was already seen as disappointing for what’s supposed to be the hot teen social app.

    Daily Snaps sent grew much faster with users sending an average of 34 Snaps per day, which is much more promising. But it’s hard to monetize messages with ads without feeling interruptive, so Snap’s strategy appears to be mixing ad-laden Stories into the inbox. And users are rebelling.

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